Beth Allan Kellam is a leading authority onbrand and communications strategy, consulting with clients across industries on brand positioning and advertising effectiveness. She also LOVES music, which is why she has joined the St. Augustine Community band as the Marketing Director.
In 2002 Beth founded Cambridge Brand Analytics (CBA) and sold the company to Phoenix Marketing International in 2004. Under Beth’s leadership, the business grew to over $25MM+ in annual revenue. Clients spanned a variety of industries and included: Charles Schwab, American Express, Fidelity Investments, Merrill Lynch, Liberty Mutual, Nationwide Insurance, John Hancock, Ford, Lexus, General Motors, Arby’s, Pfizer, Astra Zeneca, Abbott, Bayer, IBM and SanDisk.
In 2013, she launched her current marketing research firm known as Brand Prescriptives with the goal of bringing the same level of brand and advertising intelligence to smaller, local brands at affordable prices.
Beth was the Marketing Sciences Director at ad agency Hill Hollidayin Boston and Research Director at a series of Fortune 500 companies including Fleet (now Bank of America), Connecticut Mutual (now Mass Mutual) and Citibank.
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